Thursday, 23 February 2012

5. How did you attract/address your audience?

The research part was very important to have been done well to ensure attracting my specific target audience was successful. When I did my research I noticed most R&B magazines have similar features some being bright colours, ethnically diverse models, urban fashion and articles about famous artists of this genre. I used all of theses elements because I felt it would give me the best chance of my magazine looking real. I addressed my audience by featuring a competition for high tops on my front cover because this would make the target audience more likely to buy it as it is something they would want to wear/win. Another thing I did was to have a simple magazine name 'Replay' I chose this because it is to do with music and is easy to remember. The colours I used on the front page are very bright and eye catching with a mixed race male model in the centre wearing very urban clothing. On my contents page I used a three column page because I felt it would look too simple as a 2 column one. I decided to have interesting things on the end column such as 'Upcoming Artist's' and 'Top 10 R&B songs of the week' I think these were the biggest things that attracted my audience because I think they are the type of people to be very interested in things like that. My contents page didn't consist of much writing because I wanted it more packed with images because they are more interesting and eye catching. The double page spread features an interview with an upcoming male artist called Aaron, within this interview I tackled common problems my target audience might be going through so they could relate such as a single parent family, poverty and gang crime. I think my content is preferred reading by the feedback I got from it, the target audience that gave me feedback liked the way I used famous artists from this genre in my contents with articles about them e.g. Rihanna. I felt I was successful in attracting my target audience with the certain features I included. I showed my magazine to a group of students fitting my target audience because I wanted them to give me the feedback that was relevant. They were able to identify the similar factors of my magazine to that of a real one. They thought the colour font I chose to use for the double page spread wasn't right nor fitting with the rest of the magazine and that it would've been better if i had it in yellow and blue to connect it to the cover and stand out better. They liked that I chose to not use any serif fonts because they would've been too formal for my genre of magazine. The response told me that the models and props I had chosen were the best part of the magazine and they were the parts that made it look most realistic because its noticeable that in most R&B magazines the models are dressed very urban-ly with caps, hoodies and high tops. Some of these responses are shown in this video:
http://www.youtube.com/watch?v=zvUr02nVTmE
The fact the people from my audience I chose to give feedback took the preferred reading of my text is very good because it makes me feel that the things I used to attracted my audience worked successfully. So I believe my magazine was a success bar a few factors I could improve upon so with critical feedback it helped.

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